Having a bad itch that is either socially unacceptable to scratch or just in a compromising area and you can't get to it is horrific. I'm talking worse than a combination zombie-bloody-headless-ghostified-exorcist-needing-corpse-mummy. It's THAT horrific. Having to endure that day in and day out is really the pits. I'm talking pits deeper than to the center of the earth kind of pits. It's that much the pits.
Of course, as always, I'm just speculating. I never speak from experience.